Taylor Swift has filed a series of new trademark applications with the United States Patent and Trademark Office (USPTO), in a move that legal experts say could help define how celebrity identity is protected in the age of artificial intelligence. The filings, submitted on April 24, 2026, through her company TAS Rights Management, include two distinct sound mark applications tied to her latest album, The Life of a Showgirl , released on October 3, 2025. In one recording, Swift says: “Hey, it’s Taylor Swift, and you can listen to my new album, ‘The Life of a Showgirl,’ on demand, on Amazon Musi

Taylor Swift has filed a series of new trademark applications with the United States Patent and Trademark Office (USPTO), in a move that legal experts say could help define how celebrity identity is protected in the age of artificial intelligence.

The filings, submitted on April 24, 2026, through her company TAS Rights Management, include two distinct sound mark applications tied to her latest album, The Life of a Showgirl, released on October 3, 2025.

In one recording, Swift says: “Hey, it’s Taylor Swift, and you can listen to my new album, ‘The Life of a Showgirl,’ on demand, on Amazon Music Unlimited.” In the second, she uses a shorter introduction: “Hey! It’s Taylor. My brand new album ‘The Life of a Showgirl’ is out on October 3rd and you can click to pre-save it so you can listen to it on Spotify.” The two applications cover distinct phrases, one using her full name, the other her first name only.

A third application includes a stage image of Swift holding a pink guitar with a black strap, wearing a multicolored bodysuit with silver accents and boots, an identifiable performance look tied to her recent appearances.

According to intellectual property attorney Josh Gerben, who first identified the filings, the submissions reflect what he described as an emerging test of how trademark law applies in the AI era, as artists increasingly seek to prevent unauthorized replication of their voice and likeness.

The filings come amid an ongoing legal dispute surrounding the title of Swift’s 12th studio album. The USPTO refused an application to register The Life of a Showgirl, finding it confusingly similar to Confessions of a Showgirl, a trademark held by Las Vegas performer Maren Wade (legal name Maren Flagg). Despite that refusal, Swift’s team proceeded to use the title commercially, prompting Wade to file a trademark infringement lawsuit against Swift, Universal Music Group, and Bravado International Group.

The trademark filings also follow a major shift in Swift’s business position. In 2025, she regained ownership of the master recordings for her first six albums, ending a long-running dispute over control of her catalog and closing the chapter on her re-recording campaign as a necessity.

The United States Patent and Trademark Office has yet to approve or deny the newly submitted trademarks, leaving open the broader legal question of how far trademark law can be extended to protect artists against AI-generated imitations of their identity.

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